Toyota Australia to drive the Cowboys for a further three years
One of the longest major partnerships in Australian sport is set to continue, as the North Queensland Toyota Cowboys announced a three-year extension with long standing principal partner Toyota Australia and the North Queensland Toyota Dealers, with the partnership to run at least into its 25th year.
Launched alongside Toyota Australia at the Cowboys home ground, Queensland Country Bank Stadium, the partnership extension will kick off in January 2025 and run until the end of 2027.
Toyota Australia’s Vice President Sales, Marketing & Franchise Operations, Sean Hanley said Toyota takes immense pride in the long-standing partnership with the Cowboys.
“It’s an incredible club that shares Toyota’s passion for inspiring progress and creating positive change within the community.”
Mr Hanley also confirmed the partnership will include both the Cowboys NRL and NRLW teams. “Our strong relationship provides the support needed to help continue to build this great organisation that is founded on a passion for its people, its players, the fans and the great game of rugby league,” he said.
For Cowboys CEO Jeff Reibel, the partnership extension signifies Toyota’s commitment to not only the Cowboys, but the people of North Queensland.
“With the largest footprint in the NRL, our players, fans and members travel far and wide to be a part of our club, and we are so fortunate to work with Toyota and the North Queensland dealer network in enriching the lives of the various communities of North Queensland,” Mr Reibel said.
“As the longest running principal partnership for an Australian-based NRL team, our partnership with Toyota has been instrumental in the success and development of our club, and extending this friendship further entrenches the shared values between our organisations.
“North Queenslanders are known for our toughness, resilience and sticking together, and this has also certainly been a defining factor of Toyota’s for many years as well.”
As well as continuing as Presenting Partner of the North Queensland Toyota Cowboys NRL and NRLW teams, Toyota will carry on it’s strong relationship with the Cowboys Community foundation, supporting powerful community initiatives including NRL Cowboys House.
Cowboys Community Foundation CEO, Fiona Pelling said the continued support of Toyota will allow the Foundation to continue to build long-term sustainability for their life-changing programs.
“Rugby league is part of the DNA of North Queensland and is trusted and enjoyed by so many people. Having the backing of an organisation like Toyota allows us to continue to build that trust within the community and improve the lives of individuals and families through access to education, training and employment,” she said.
Toyota will also continue to support the development of the next generation of Cowboys elite talent via the NRL and NRLW Academy programs, and grassroots football with Toyota Mini Mods.
For Cowboys Head of NRL Elite Pathways Glenn Hall, Toyota’s support of development pathways helps the club deliver on its mission of providing opportunities for North Queensland athletes to excel without having to venture too far from home.
“We face a unique challenge with our geographical footprint, however the support from Toyota gives us the opportunity to provide access to structured elite pathways for emerging talent right across North Queensland, giving local players a clear pathway to develop through the playing ranks from junior rugby league to the NRL,” he said.
Toyota's North Queensland dealer group has sales and service outlets in Townsville, Cairns, Atherton, Innisfail, Mareeba, Tully, Ingham, Mount Isa, Charters Towers, Ayr, Bowen, Proserpine and Mackay.
