Cowboys and Deadly Choices drive better healthcare
The North Queensland Toyota Cowboys and Deadly Choices will continue to drive positive health and social outcomes for Aboriginal and Torres Strait Islanders together through season 2023, kicking off with the launch of this year’s exciting range of Cowboys health check shirts.
Four new Deadly Choices shirts, launched at Townsville Aboriginal and Islander Health Service (TAIHS), will be exclusively available to First Nations Australians who undertake their regular 715 health checks at their nearest participating clinic.
The shirts, which feature artwork passionately produced by former Cowboy Brenton Bowen, were modelled by proud Kaurna & Narungga man, Jamayne Taunoa-Brown and Torres Strait Islander Gehamat Shibasaki at the launch.
The event comes as the Cowboys and Deadly Choices extend their multi-year partnership, seeing the return of Deadly Choices Round (Rd 11 v Dragons), the exclusive Deadly Choices training tee and player ambassador visits.
Deadly Choices will also be part of Cowboys home games again, with activations taking place in the Queensland Country Bank Stadium precinct through the 2023 season.
For Shibasaki, the partnership provides an opportunity to continue supporting the work of Deadly Choices throughout North Queensland communities.
"I’m a proud North Queenslander and have loved being back home since mid-last year," he said.
"I’m excited to start my involvement as a Deadly Choices ambassador and am looking forward to working and making a difference in Indigenous communities across North Queensland."
Cowboys CEO Jeff Reibel said the club was proud to lend its brand to the Deadly Choices shirts to encourage North Queenslanders to have regular health checks.
“Our ongoing partnership with Deadly Choices reflects our support of their aim to empower Aboriginal and Torres Strait Islander peoples to make healthy choices for themselves and their families,” he said.
“The North Queensland Toyota Cowboys are a community-owned club and our work with Deadly Choices is a natural extension of our successful education-based community programs.”
For more information, visit deadlychoices.com.au.
