Jeff Reibel

Jeff has a proud and accomplished history across Australia's sporting landscape and is now leading the North Queensland Toyota Cowboys in the role of Chief Executive Officer.

Over the course of 15 years in the Professional sporting sector, Jeff has formulated and led the execution of strategic and tactical plans that have optimised the revenue growth, economic viability, public and corporate profile and sponsor loyalty for major stakeholders.

Returning to the Cowboys in 2015, Jeff successfully led the club's business development portfolio, moving into the role of Chief Commercial Officer, before being appointed to CEO with responsibilities spanning football and commercial operations across the Club in October 2018.

Since taking the helm, Jeff has led the successful migration of the club’s team, members and partners to Queensland Country Bank Stadium as well as spearheaded the planning, funding and building of the Cowboys Community, Training and High Performance facility – the Hutchinson Builders Centre – located adjacent to their new home ground.

He is proud of the club’s ongoing economic contribution to the North Queensland region, especially the work undertaken by the Cowboys Community Foundation and in particular their flagship program, NRL Cowboys House which delivers access to secondary education for indigenous boys and girls from remote communities.